Archive for the ‘Internet Marketing’ Category

Internet Marketing – Hit Your Target Customer

Wednesday, August 26th, 2009


Let’s clear the air right up front…how many of you are guilty of marketing to the herd vs. a target customer? Fess up, come on…we have all done it in a moment of haste or naivety. In fact, the majority do this more often than they care to realize, hence their lack luster results. If you target everyone you will hit no one. No matter what leave the shot gun approach for duck season. When marketing on the internet you must have a consistent sharp shooter vision. So let’s get straight down to internet marketing – hit your target customer.

Face to face is the best selling method so think as though you are speaking to this one person with all material you present. Begin by naming your target customer after all they are a real person, right? So for this example I will call him Joe. Create in your mind’s eye one person that is the classic example of the target Joe in your market – what is a typical day in the life of Joe? Further questions about Joe and his life are…Is he married, age, kids, job, income, home, hobbies? Is the spouse supportive or not of this foolish internet marketing idea? What are they wearing? Does he ever get to take vacation? Where would he go? What are his biggest frustrations and surface desires, dreams or experiences he wants to have?

Example: Joe is 45 years old, happily married going on 18 years, has a son & daughter, works as a construction project manager, earns 60k per year, lives in a 3 bed 2 bath 2 car garage home in the suburbs, enjoys squeezing in a game of golf once a month if he is lucky in between all the kids activities, rarely gets time off to relax or vacation, his wife works full-time as well yet they never seem to stay ahead of the bills and it doesn’t look like retirement will be coming when planned (age 62) as their portfolio took a 50% loss since the recession hit. Joe and his wife always dreamed of enjoying second honeymoon in Hawaii, sending their kids to the best university, retiring debt free, with the freedom to travel as they saw fit. Go as far as it takes to get the mental image clear.

Now become Joe…step into his shoes and relate to his wants of Lifestyle, Respect, Credibility, Contribution, & Success. By communicating as Joe to Joe, a common connection and relatability develops quickly providing the opening for commerce to occur with an exchange of valued solution via a product or service. Just by doing this simple exercise prior to starting your online marketing you will eliminate 95% of the competition attempting to sell to Joe. Now you won’t be exactly 100% correct on your interpretation of Joe, but you will be surprisingly and effectively close.

I know you will find positive results in this exercise even if it seems simplistic…I feel the KISS principle most often applies quite nicely with internet marketing – hit your target customer. Thanks for your attention and interest…I’m Karl Keller taking leverage to main-street with home business online.

By: Karl Keller

About the Author:
Karl Keller, professional career sales/marketing, first love baseball, taking leverage to main-street, family man, online entrepreneur & coach, global home business owner, outdoorsman, problem solver Website/Blog: http://KarlsBlog.info
Email: karlkellerltm@gmail.com
Phone: 1-775-309-7157



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Internet Marketing

Sunday, August 2nd, 2009


For those who want to earn money by promoting products online, then internet marketing is the way to go. Internet marketing is the easiest way to earn a hefty amount of bucks using the internet. Nowadays, people can become an affiliate of other people’s product. The great news is you can do internet marketing almost for free.

The idea is to get commissions from sites like Amazon, eBay, or ClickBank. The thing with internet marketing is that most people back out on the idea the moment they know that the scheme requires you to build a website wherein you could promote your products.

In this article, I will about how to become an internet marketer without knowing how to set up your own website. With recent innovations and development online, it is on now possible to become an affiliate without a creating a site for product promotion. How to build online business success through internet marketing is now an easy task for those who want to save a single centavo in designing a website.

First, what you need to do is build a network on social networking websites. You can do this by registering to sites like Facebook, Myspace, and Orkut. The next thing you should consider is adding lots of friends into your network. Once you get a large network on these sites, it is now time to create an informative message informing your friends about your product and providing links to purchase these products.

Another technique on how to become an affiliate without knowing how to set up your own website is to start up with article marketing. You can post important articles on sites like EzineArticles.com and leave your affiliate links in the site. Remember that there are more than 10,000 authors like yourself in that site, so you have to post informative articles that will stand out among the flux of EzineArticles.com writers.

You may also want to try forum marketing wherein you go to forums and leave your affiliate in their directory. In this way, you become acquainted with people who are potential customers because their concern is related to the product you promote.

Really, how to become an affiliate without knowing how to set up your own website is easy, especially if you know these techniques. However, internet marketing consultation is also an option for you who want to start online business faster.

When it comes to internet marketing, internet marketing consultation firms could help you in gaining more knowledge regarding this online business. These firms could guide you in advancing other techniques to promote your products.

By: Tom Bundschuh

About the Author:
Tom Bundschuh started his career in SEO/SEM over 10 years ago as a Senior Account Manager for a local search engine company in Toledo, Ohio. For the last 8 years, Tom been experimenting, developing and helping people engage in internet marketing business. You can visit his website at http://www.frogtownsolutions.com



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Insider Secrets to Making Money With Internet Marketing

Sunday, June 28th, 2009


Internet marketing has been getting a bad rep for some time now and there are some really good reasons. Internet Marketing and the ability to make money takes a strong discipline and really is like any other business model. Unfortunately over the years this industry has gotten black eyes due to people providing misleading messages and promises that never materialize. People that are considering the idea of becoming an internet marketer have to wade through all the hype and concerns. Many people believe now that it is just a pipe dream that sounds good but only a select few make a dime.

Treat it Like a Business

I talk to tons of people all the time that ask me all types of questions about my internet marketing business and if it is real. I have just a few short questions for them up front to see if they are a tire kicker that will become another 97% statistic or a serious individual. When I ask these questions I can see exactly what type of individual I am working with and if they are really serious about starting a business and becoming a entrepreneur. Here are a couple ideas to help you out when you start an internet marketing business.

Marketing on Internet – What is Internet Marketing Architecture?

Wednesday, June 24th, 2009


Marketing On Internet Architecture is the basic technical foundation or building block for your online marketing efforts. If you are new to making money online it is extremely important that you start with a solid infrastructure for your business to run on.

This basic architecture consists simply of:
1. a domain 2. a host or server computer for your website to run on 3. an autoresponder to let you keep track of and manage your leads (this is optional but very highly recommended) 4. a website (usually a “squeeze page”) that will let you capture your prospective leads and/or customers information so that you can contact them in the future (usually by email through your autoresponder service).

And that is it, the basic building block that all of the big name marketers and bloggers use. It simply scales from there to build larger sales funnels and networks.
If you are still reading this article, then you are probably like so many other entrepreneurs out there who know that they can make money on the Internet if they could just figure out the technical stuff!

This article was written to help you do just that. Don’t be intimidated if you have tried to get your website up and running, but failed in the past. If you follow the steps we have outlined for you in this manual, you will finally have your website up and running (and the confidence to start using those reports that have been sitting on your hard drive because you couldn’t get past step one).

It is very important that you learn how to accomplish these tasks, as well as understand how they all fit together. How many great reports and eBooks have you bought, that you’ve never even tried to implement because you felt overwhelmed and lost when the author assumed that you already had these basic skills?

Remember, you need to walk before you run. In order to take advantage of the wealth of information and reports out there, you need to get your website set up first.

FREE “GETTING STARTED ONLINE FAST” E-Book you’ll discover Marketing On the Internet secrets.

By: Borisenko Stanislav

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Internet Marketing – A New Twist

Friday, August 1st, 2008


I’ve got some experience in the internet marketing world and there are a few things that helped my business grow and expand. The first thing was my ability to network with others. I started going to seminars. I’ve been to about 200 but I stopped going to them around 2001 or 2002. I’d attend a few but was out of it. Then a few years ago I started going to them again. I can’t tell you how many people you can meet going to these functions.

I had someone call me that I met at a seminar and he has a list of about 50,000 people. He wants to become my affiliate and push the products that I sell. I didn’t even remember him. But as we talked I asked him how he found out about me and he said he met me at a seminar. Networking at seminars is huge. Most people ask me how in the world you can get someone to become your affiliate.

The most important things are that that a person has to like you. You have to be honest, straight forward and very creative. The conversation between you and the person has to be good. The numbers have to work. But I can’t over emphasis that they have to like you.

If someone likes you they are more willing to do something for you. People usually like the people that they network with. Those that want to get out there and share. These are important things for me and I can’t stress how good it was to get back out and socialize in these networks at these seminars. If you look you can find some really good seminars.

There are some bad internet marketing seminars where you have to pay $500 to $1000 but even if it is bad, look at what they are selling. What are people doing? Watch them at what they are selling. Look at their offer. Check out to see how they are collecting the cash from other people. All these things are important.

Another thing I wanted to bring up is that you have to learn to love your spam. Learn to like those pop up banners that you see. You can learn a lot from just reading spam. Look at how the offer is put together and copy the same thing that they are doing. This is aggressive cleverness.

Take some time and look at the competition and learn how to talk to other people. I have some people in my network that I can rattle off a sales letter and get some good feedback from them. When it comes time to selling my product these people want to be my affiliate and sell the stuff I’m selling to their list.

So to summarize, learn to love to go to seminars and study your competition. Make these points all apart of your internet marketing plan.

By: Reed Slidell

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Traditional Marketing Versus Internet Marketing

Wednesday, January 30th, 2008


Almost every business no matter how big or small needs an online presence. Have you noticed that internet connections are becoming as common as phone lines? Web based business services are constantly growing and increasingly easy to use that more and more traditional businesses are finally “starting to wake up” to how effective marketing on the internet can be. They also are realizing that online advertising is very cheap, trackable, and extremely profitable.

You have to create a consistent internet marketing strategy that will make the internet work for you. When it comes to internet marketing, a functional website should include a content management system that lets you do routine updating automatically.

Nothing cements your relationships with your customers or motivates them to make new purchases like an informative, frequently updated, well designed, website.

There are tons of effective marketing programs on the internet but you first have to identify your target audience. Mostly all consumers will use “keyword searches” to find what they are looking for and interested in. This is very important to keep in mind when doing your keyword research.

Make sure your business is listed in Google Local, Yahoo Local, the yellow pages and other local search engines. Listing are free, although you can pay for more prominent ads. Here are some free internet marketing tips to help you successfully market on the internet.

The biggest difference between traditional marketing versus internet marketing is, you not only have access to a massive audience you can reach in a relatively short period of time, but you will keep your overhead expenses reasonably low. As a result of these two internet marketing formulas working simultaneously, it will automatically create an endless online cash flow.

By: Carael Knight

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